Proven Marketing Concept Of Using Online Tools To Direct Traffic To Your Website

The Internet changed drastically nearly every aspect of our life. It has fundamentally changed the way people buy stuff and business owners have to adopt.

If you don’t use social media to reach out to your customers you do big mistake.

As you may see in this infographic, companies that already use blogging, Twitter, Facebook, LinkedIn or other tools available online say it has increased their marketing effectiveness and spend nearly half less the money they’d spend on traditional outbound marketing methods.

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Tips on Using White Backgrounds in Website Design


Photo credits: Pavlina Jane

Using a white background when designing a website isn’t uncommon or rare, but too much whitespace (or not enough) can really hurt a design. For all the web designers out there who enjoy using white backgrounds, we have some design tips for getting the best results with this technique. The good news is that there are a lot of ways you can improve your designs.


Tips for Using White Backgrounds

Here’s a quick look at some specific tips for using white backgrounds when designing a website, including reasons why you might want to use this basic color.

  • Flat / Minimal Designs – There’s a current trend in web design where websites use flat buttons and very minimal “flair” in the overall design. This has helped keep file sizes lower which means faster loading web pages.
  • Responsive Design – Using a white background has become more popular ever since responsive web design started to be used by more websites to account for different screen sizes of people using mobile devices.
  • Go for Contrast – A completely white design can be very boring, but if you add a splash of color – or a dominant section of black – you can really create some contrast. This ends up making the white background even more dramatic when done correctly.
  • Keep it Simple Stupid – This is an adage that goes back many years in design, but it’s still relevant today in the 21st century. If you try to add too much contrast, you can ruin the effect of the simple white design. This doesn’t mean you have to be boring, but you should try to avoid something that may not show up correctly on all the viewing devices that exist these days.
  • Emphasis with Fonts – Rather than using garish images or graphics to split up your page, try to work with typography. For example, getting your header fonts set correctly can help you segment different sections of the website without adding a lot of graphics. There’s actually a lot you can do to improve a website’s design just by messing with the fonts a little bit.
  • Love Whitespace – You want to make sure you have enough whitespace or your design is going to seem cramped and unprofessional. Thanks to CSS3, honing designs on the pixel level is not too hard these days. Make sure you have enough white around all the objects on each page.

Whether you’re designing a simple blog or a complex ecommerce website, paying attention to the small details is crucial if you want to come up with something that people enjoy. If you have your own tips for using white backgrounds on websites, be sure to write up a comment and share your advice with the rest of us!

Written by: Jenni Jones likes to use smartresumewizard when she’s looking for work. She wants to work for a company that does reputation management on a large scale.